Graphic Design: What's Going on in This Add?

From The 2007 Green Book
- This is the "ultimate touch-free urinal," created to save water, sewer and maintenance costs. It was designed to provide cleaner restrooms and avoid odor.
-Christina and I noticed that the advirtisement did a great job of showing that the project is better for the environment. It targets all society members and the message is short and to the point. Also, the pictures stand out enough without hindering the overall completeness of the add.

1. Trends are whatever it is that is becomming popular--anything that spreads around, attracting people. It's important to identify them because it's the main way to target certain audiences. It won't sell if it isn't interesting.

2. People always want what is convenient and what is easy to use. They want change all the time with any main objects that they use. It's only natural to want to advance.

3. A potential audience is identified by age, gender, race, anything that distinguishes a certain group of people.

4. You have to know what attracts an audience before creating something. What will scream that it is needed? That's what you have to consider. You just have to make people feel like what they have isn't enough and make them think that they really need what you want to sell. That's why it's important to have a tartget. Find out what they want or need and create something embodying it.